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Career Advisor

Sarah Bell

Sarah manages career coaching and education at the CCA and also leads the Creative Arts, Media & Communications career community, a role that she truly enjoys.

Industry Expectations and Search Strategies

The fields of Advertising, Arts Management and Museums, Publishing and Public Relations tend to hire on an “as needed” basis unless it is a large organization, which may then recruit earlier in the academic year for a summer start. These functions also can span multiple industries so the timeline and patterns of hiring for the industries in which you are interested will follow what is particular to them. It is important to use a multi-model search strategy that includes Industry-related job boards targeting employers and networking.

The more competitive fields in which applicants greatly exceed positions, such as Entertainment, Media & Communications, Theatre, and Visual Arts will rely on networking and developed talent and skills. In addition to targeting employers, one strategy is to find any type of work you can in an organization you like and networking while showing flexibility and a good work ethic to increase your chances of being in “the right place at the right time.”

Check out the resources and information about the following industries

Visual Rundown of the Industry

  • Roles – the best way to learn about roles in this quickly evolving  industry and develop valuable connections is to conduct informational interviews with advertising professionals. You can start with Bucknell alumni. CAMC Morgan Bullis ‘25 did several in her senior year and put together the themes to share in Breaking Into Advertising: Insights From Bucknell Alumni.
  • Work Environment — Those working in advertising, specifically on the agency side, often work long hours to meet client demands. Advertising environments are known to be fun, collaborative, and trendy.

  • Leveraging social media and your network is important for building connections and finding opportunities
  • More creative approaches to resumes and cover letters are more typical for creative roles within the industryRecruiting Timelines
  • Recruiting in this industry usually occurs on a need basis, so it is common for heavy recruiting in the Spring semester for both full-time roles and internships

  • Depending on the function within advertising you are pursuing, building a portfolio may be an important aspect of your application
  • Attending conferences and events can be good learning and networking opportunities
  • Develop skills in relevant graphic software and social media platforms (for businesses). 
  • If possible, show how your skills impacted awareness, sales and customer growth for the organization for which you worked or volunteered.

  • AdAge – AdAge is a great resource for general advertising and marketing news and will provide a general overview of what is going on in the industry. 
  • American Association of Advertising Agencies – The American Association of Advertising Agencies (4A’s) website is geared towards its advertising agency members, but there are a number of resources available for non-members. Under the Research and Events tabs, non-members can access information on advertising practices. Through the Agency Management tab, users can find a list of agencies associated with 4A’s and explore their websites for potential job offerings.

Visual Rundown of the Industry

  • Arts and Museum Management offers a wide variety of positions. Some career paths in this industry are more behind the scenes than others, while some are more client facing. Potential career opportunities include museum curator, exhibit designer, gallery director, or historic preservationist.
  • Careers within both for-profit and nonprofit organizations

  • Building a network in the industry can help you gain knowledge of potential opportunities
  • While it may be difficult to gain direct exposure to this field prior to a full-time role, be sure to highlight relevant skills such as result-oriented tasks and leadership in the interview process
  • Interviewing in this industry typically covers behavioral and experience related questions

  • Useful skills in this industry include:
    • Time Management
    • Creativity
    • Digital Media
    • Research
    • Budget Management

  • While some internships may recruit in late fall or early spring, typical full time roles in this industry are filled upon vacancies.

The entertainment industry can range from film and radio to sports and music. There are a vast amount of opportunities within this industry, including more behind the scenes roles. Potential career paths in entertainment include Music Producer, Broadcaster, Actor, Digital Agents, Talent Agents, and many more.

  • Roles in this industry are typically filled upon vacancy. Building a network is crucial for gaining access to these opportunities
  • Depending on the route you choose to take within this industry, finding an agent and obtaining headshots or building a portfolio of work may be necessary for landing job interviews

  • Gaining as much exposure to the industry as possible will set you apart from other candidates, whether this be through internships, networking, or coursework.
  • Useful skills in this industry include:
    • Public Speaking
    • Writing
    • Digital Media
    • Organizational Skills

  • EntertainmentCareers Job Board
  • American Public Media Group – job board for parent organization of a large, dynamic group of not-for-profit broadcasting entities
  • The Mandy Network – The Mandy Network is a job board specifically for those interested in theatre, music, dance, and performing arts. Membership fee required in order to get details about opportunities.
  • HollyList – job board for internship & full-time  positions in entertainment, requires subscription of $5/month to see full information for many of the opportunities, subscribing to a free account provides enough information to research on employer’s site.
  • InkTip – Connects Screenwriters and Filmmakers
  • SMPTE Job Board – for media professionals, technologists & engineers
  • ProductionHub – resources and opportunities for film & video production crew and vendors
  • Sports Business Ventures – sports opportunities through a Job Board and LinkedIn Page
  • NCAA Market – job board for careers in college athletics
  • Teamwork Online – job board for sports and entertainment opportunities
  • Women Leaders in Sports – sports career opportunities for women
  • On-Campus Opportunity — Concert Committee – Student group that brings the largest musical artists to campus every year and is tasked with choosing artists, marketing for the concert, and assisting with production. Check out Instagram for information on applying and getting involved.

  • Recruiting for those interested in the entertainment industry is heaviest in the Spring Semester, for both full-time roles and internships

The media industry includes broadcast (film, television, radio) and print (magazines, books, online publications), whereas communications refers mostly to the functions, such as advertising, journalism, public relations, public speaking, and  television, radio, film, or multimedia producers. Roles can include these communication roles, as well as artists, performers, writers, editors,technicians, sales and administrative roles.

  • Digital-heavy resumes are more common in this industry and a great chance to show your creativity, depending on the sort of role you are applying to.
  • Many companies in this industry rely on screening tools for first round interviews, including one-way video interviews. Ensure your resume highlights key skills and words from the job description to optimize your chances. Check out our resume tips for Applicant Tracking Systems (ATS).
  • Short projects or assignments related to the position are common within this industry

  • Valued skills in this industry include:
    • Creativity
    • Critical Thinking
    • Digital Skills
    • Time Management

  • Journalism Jobs – If you’re looking for an opportunity in journalism, this is a great resource! You can sort jobs by salary, location, industry, and job type – such as internship!
  • Online News Association – has a job board and employer directory
  • MediaBistro – Can search by Job Type and Level of Experience, has been around for a while and also has career advice.
  • MPA – The Association for Magazine Media – advocacy organization for over 500 brands. No job/internship listings but can easily search for magazine sites in lower part of page.
  • American Society for Magazine Editors – job listings 
  • Journalism Jobs and a Photo of My Dog Newsletter (Subscribe to the Newsletter for ongoing opportunities and trends)
  • West Coast Media Jobs newsletter – The goal of this newsletter is to be an inclusive resource and community for journalists in California and the Pacific Northwest.
  • Freelancing – This job board is updated frequently with new jobs in the freelance writing industry. It gives you the option to filter job postings by attributes such as location or skills. For example, you can sort blogging positions, editing positions, and many more.
  • Editor and Publisher – Topics span the media, journalism, and print industries. E&P’s “Job” tab links to a job board where you can sort opportunities by location or area of interest, with many jobs listed under the tag of “entry-level.”
  • American Public Media Group – job board for parent organization of a large, dynamic group of not-for-profit broadcasting entities
  • Report for America – a national service program that places journalists in local newsrooms to report on under-covered issues and communities (put on our radar by alum Steve Bass)
  • Association of Independents in Radio – AIR is a Global Community of Independent Audio Producers – job listings, resources
  • On-Campus Opportunity — The Bucknellian – Student Newspaper for good experience with writing, editing, publishing, and marketing content.
  • On-Campus Opportunity — Her Campus Bucknell – Online magazine/media site for women. Articles cover a lot of topics – this is a great opportunity for those interested in Journalism.

Typical Media & Communications recruiting occurs in the Spring semester, though internships may be posted earlier. Many full time roles within this field are filled as they open, meaning later recruiting timelines for those interested in this industry

  • Roles in performing arts can range from behind the behind the scenes roles to performing opportunities. Possible paths within this industry include Actor, Singer, Dancer, Music Producer, Talent Agent, and more. The industry is fast-paced and always changing.

  • This highly competitive industry typically requires auditions. Networking is extremely important in this industry and roles are typically filled on an as-need basis
  • Resumes for performing roles are different than business roles and require headshots and lists of shows/roles
  • Finding a talent agent to represent you will increase your chances of landing auditions and getting a foot in the door of the industry
  • Participating in as many productions or shows as possible will provide a “portfolio” of work

  • Training is often available in apprenticeship programs for performing, management and technical roles
  • Performance skills – voice, movement/dance, script analysis, reading music, playing instruments, auditioning, directing, conducting
  • Technical skills – set design and building, costume design and sewing, lighting design and mounting, film/video production & editing, multi-tasking, organization, planning
  • Management skills – marketing, PR, financial management/budgeting, sales, event planning

Dance USA – select Opportunities tab to see fellowships, internship & job opportunities and auditions

  • Careers in Music – This is a good resource for exploring different career paths in the music industry. It tells which type of person typically succeeds in what role, provides overviews of different positions and career paths, necessary skills, and salary information. Take the Music Career Finder Quiz to help you know where to start!
  • Berklee School of Music Career Communities – useful career information divided by category (composition, sound design, music business, education, performance, production, health & wellness)
  • American Music Therapy Association – career paths, further education 
  • Majoring in Music – This is a good resource if you’re interested in music but are looking for more information or advice.
  • Vault Guide to Music Jobs*
    • Vault Career Guides provide an insider’s perspective on what’s happening in the industry, what it takes to break in, and how to advance your career. *Create a free account on Bucknell’s FirstHand/Vault subscription to access Vault Guides

Industry typically recruits and fills roles as needed so best to look closer to when you can start. Apprenticeship and internship programs are available to students and graduates and have deadlines earlier in the year, often the Spring.

  • Possible careers to consider in this industry include publisher, editor, and agent across mediums such as books, magazines, and other periodicals. 

  • Networking is key to finding work within this industry
  • Writing or editing portions of interviews may be common throughout the interview process

  • Take related courses (editing, digital coursework), and consider related experiences such as working in a bookstore
  • Relevant skills include project management, negotiation skills, technology and social media skills
  • Portfolios may be necessary in applying for roles within this industry

  • Editor and Publisher – The Editor and Publisher website is a great resource for those interested in journalism and media. The site’s “News” and “Columns” tabs are full of information on industry updates.
  • Publisher’s Weekly – This is a great website for keeping up with industry trends. They also have a free daily newsletter for insights sent straight to your inbox.
  • Shelf Awareness – A website and daily newsletter for book readers and book professionals alike. Consider signing up for the book professional’s version for industry insights and information.
  • Publisher’s Lunch – Publisher’s Lunch is a daily newsletter subscription that fills you in on all of the industry news. It is touted as “publishing’s essential daily read.”
  • Paths in Publishing – free mentorship program
  • Associate of American Publishers has a resource section that includes descriptions of typical departments in publishing organizations, commonly used terms, publishing organizations, and a list of master’s programs and certificates in publishing.
  • Vault Guide to Book Publishing Jobs*
    • Vault Career Guides provide an insider’s perspective on what’s happening in the industry, what it takes to break in, and how to advance your career.*Create a free account on Bucknell’s FirstHand/Vault subscription to access Vault Guides

Careers in this industry are typically landed through networking and often hire as needed, closer to the time you are available to work.

  • Public Relations can cover a wide array of industries and different roles. Possible career paths include strategic planner, media buyer/planner, marketing coordinator, copywriter, and account executive. 
  • Public Relations professionals often work standard business hours, but their jobs may include travel. High-stress situations are common in this industry and time management is a necessary skill.

  • Networking is key to finding work within this industry
  • Writing or editing portions of interviews may be common throughout the interview process

  • Time management and interpersonal skills are two key attributes needed to succeed in this fast-moving, human-centered field.

  • PR Week Careers Page – PR Week lists PR jobs available across all industries, from Advertising PR, Education PR, Non-Profit PR, BioTech PR, and everything in between! If you’re interested in any form of Public Relations with any level of experience, check this out.
  • Public Relations Student Society of America – For an annual fee of $41.25, you can receive access to exclusive job and internship opportunities as well as a multitude of professional development resources. If you’re seriously interested in PR, consider joining!
  • PR Crossing Job Board
  • Opportunities in Public Affairs – Subscribe to receive current entry through senior level jobs & internships in the Washington, DC area and nationally, including Capitol Hill Jobs, PR, Government Affairs, Legislation, and Journalism in Congressional Offices, the media, nonprofits, and corporations.

  • Your Future in Public Relations – All About Public Relations: This resource links to some good articles in different areas of public relations. There is a lot to digest on the site
  • Best Professional Tips for PR Newcomers – All About Public Relations: This resource links to some good articles in different areas of public relations. There is a lot to digest on the site.
  • New PR Graduates: Words of Advice – All About Public Relations: This resource links to some good articles in different areas of public relations. There is a lot to digest on the site.
  • PRSSA Career Resources Manual (pdf) – geared toward students seeking PR careers
  • PR Journal – is a free, web-based, open-access, quarterly academic journal presented by the Institute for Public Relations and the Public Relations Society of America dedicated to offering the latest public relations and communication-based research to connect academia and the practice. Admissions to the journal are showcased in sessions at at the PRSA conference.
  • PR Week – This is a great resource for general industry news. You can register for free to receive regular email updates.
  • PRovoke Media – list of agencies in the Agency Review section, rankings and reports, industry information through podcasts and videos, small job board
  • Vault Career Guide to Public Relations*
    • Vault Career Guides provide an insider’s perspective on what’s happening in the industry, what it takes to break in, and how to advance your career.*Create a free account on Bucknell’s FirstHand/Vault subscription to access Vault Guides

  • Recruiting generally occurs close to when you would be able to start
  • Spring recruitment is typical for graduates interested in this industry

  • Roles within this industry can vary greatly depending on your interests and skill level. Possible careers include digital designers, cartoonists, graphic designers, or more traditional art forms.
  • Visual arts careers can be found on the agency side, as well as within individual organizations.

  • Digital-heavy resumes are more common in this industry, and can help you stand out among competition.
  • Include your portfolio or any exhibitions, shows, or galleries you may have been featured in

  • Build portfolio and show interest in design outside of academics
  • Depending on the route you choose to take within Visual Arts & Design, important skills may include digital design, drawing, writing, and creativity.

  • Art Careers List – This guide outlines career paths available to students interested in different areas of art and design.
  • Art Deadlines List – Free monthly newsletter with information and deadlines on public art commissions, art competitions, art jobs and internships, art scholarships and grants and fellowships, residencies, art festivals, call for entries/proposals/projects, and other opportunities, in all disciplines. 
  • AIGA – Professional Association for Design – students resources (including portfolio review conference), relevant and interesting articles, perspectives from professionals
  • How to Succeed in Animation – The AWN website as a whole is good to explore if you’re looking for news and updates in the animation industry.
  • Entertainment Software Association – The biggest names in the software industry are members of ESA. If you’re interested in video games, this is a great resource for information within the growing industry.
  • Fashion Mingle Directory – National database for fashion industry professionals, site also has articles about the industry
  • American Institute of Graphic Arts – The AIGA website has a great student section located under the education tab. The student section provides an overview of possible career paths within the design industry and scholarship opportunity information for students in illustration, graphic design, or photography. 
  • Vault Guide to Animation Jobs
  • Vault Guide to Visual Arts Jobs*
    Vault Guides provide an insider’s perspective on what’s happening in the industry, what it takes to break in, and how to advance your career.
    *Create a free account on Bucknell’s FirstHand/Vault subscription to access Vault Guides

  • The recruitment timeline in this industry aligns with vacant positions, so apply to roles close to when you would be available to start. 
  • Some internships in this industry may recruit in late fall or early spring

General Resources

Careers for Creative People

this article from the Bureau of Labor Statistics discusses the creative process, highlights selected occupations that require creativity, and offers employment and wage data for these occupations. The article also explains some of the rewards and challenges of creative work, describes how to get started in a creative career, and lists resources for more information.

Career Resources for Writers

ideas & resources for those who want writing to center in their careers

Career Resources for Readers

ideas and resources for those who like to read as part of their jobs.

Identity-Based Opportunities

Creative Portfolio Resources and Samples

Career Resources

Industry hiring cycles for internships and full-time jobs vary across sectors but generally follow specific patterns. Bucknell’s Industry Hiring Cycles …

Vault Guides

Student & Professional Organizations

Contact & Location

Phone
570-577-1238
Address

Botany Building
540 S. 7th Street
Lewisburg, PA 17837

Career Service Hours

Monday 8:00 a.m. - 4:00 p.m.
Tuesday 8:00 a.m. - 4:00 p.m.
Wednesday 8:00 a.m. - 4:00 p.m.
Thursday 8:00 a.m. - 4:00 p.m.
Friday 8:00 a.m. - 4:00 p.m.