by Morgan Bullis ’25, Creative Arts, Media & Communications Career Community Intern
Industry Structure
Industry Trends
- Use of AI for creative campaigns and increased efficiency
- Social Media and Influencer Strategy
Skills to Have
- Communication & People Skills
- Data Analytics & Excel (Hint: ANOP 102!)
- Adobe Creative Suite (for creative roles)
- Organization
- Open-mindedness
Positions by Department
Accounts
- Account Executive
- Advertising Coordinator
- Account Planner
Creative
- Copywriter
- Art Director
- Designer/Graphic Designer
- Producer
- UX/UI Designer
Media
- Media Planner
- Media Buyer
- Social Media Strategist
- Digital Media Strategist
While the core departments of an agency are account management, creative, and media, there are many other roles in supporting departments including: Brand Strategist, Brand Planner, Market Research Specialist, Project Manager, SEO (Search Engine Optimization) Specialist, Sales Manager
Tips & Advice for Breaking In
- Internships and entry-level roles on the agency side are the best way to get your foot in the door.
- Connections are key: leverage the Bucknell alumni network, cold email potential contacts, and always follow-up to build relationships.
- It’s ok not to have a job lined up when you graduate! Taking an internship instead may be just as useful.
- Consumer preferences are always changing so keep an open mind and be curious.
- Bring a unique perspective. Always consider how you can stay ahead of the curve.
- Create a portfolio, get it reviewed as much as you can, and continue revising.
